The Foundation to Combat Antisemitism Delivers First Super Bowl Ad

With the race to get important messages out during the Super Bowl, while all eyes will be on the screen, Robert Kraft's Foundation to Combat Antisemitism is not letting an important opportunity pass it by.

The Foundation to Combat Antisemitism will air its first-ever Super Bowl spot during Sunday's Championship Game. They are not taking the topic lightly either, having civil rights icon Dr. Clarence B. Jones--MLK Jr.'s personal advisor and draft speech writer, be featured in the commercial.

""I know I can speak for Dr. Martin Luther King Jr. when I say without a doubt that the Civil Rights movement (including the passage of the Civil Rights and Voting Acts) would not have occurred without the unwavering and largely unsung efforts of the Jewish people. With hate on the rise, it is as important as ever that all of us stand together and speak out. Silence is not an option. I'm glad that I have lived long enough to partner with Robert Kraft and FCAS to continue to spread the message to the widest possible audience - the Super Bowl.""

- Dr. Clarence B. Jones

Robert Kraft, philanthropist, and owner of the NFL New England Patriots, founded the Foundation to Combat Antisemitism in 2019 to address the alarming rise in hate toward Jewish Americans.

""The work Dr. Jones has done over the course of his entire life and career is the embodiment of FCAS' mission to build bridges and stand up to Jewish hate and all forms of hate. In the time we have spent together and through his work, I have become a huge fan of Dr. Jones, and I am proud to spotlight all that he has done for our nation. With this ad, we hope to continue to spread Dr. Martin Luther King Jr.'s message of unity and equality at a time in which the country needs it most and our goal is to reach a wide audience of people and inspire all Americans to stand up together, arm in arm, and fight this horrific rising hate.""

- Robert Kraft

In a commercial that encourages people to stand up to antisemitism and other hate, and not to be silent in the face of hatred.

2023 was an unprecedented year for online discussions surrounding antisemitism and Jewish culture. In comparison to 2022, 2023 experienced a 330% increase in mentions to antisemitism and Jewish culture, which came in at a total of 183 million references.

Between October 7, 2023 and January 7, 2024, there were 3,283 anti-Jewish incidents, which means there were nearly 34 antisemitic incidents every day.

There have been trends following the spread of antisemitism online, which continues to prove itself to be a major issue. In 2023, there were 810k mentions of the phrase, "Kill Jews," 152k mentions of the phrase "Zionazis," 107k mentions of the phrase "Gas the Jews," and 49k mentions of "F*ck Jews."

Join the fight against Antisemitism and stand against all forms of hate.

Check out the entire commercial on Sunday, February 11th, during the Super Bowl, and join the Foundation to Combat Antisemitism in standing against Jewish hate.