M&M's did not stop its strive for a solid Super Bowl commercial with its inclusion of NFL Legends Dan Marino, Terrell Owens, and Bruce Smith. M&M's also leaned into Marvel Cinematic Universe star, Black Widow herself, Scarlett Johansson.
In addition to the three "almost champions" of the NFL, Scarlett Johansson has joined the club as the runner-up for an Oscar.
""My favorite thing about Mars' M&M'S Super Bowl campaign is the encouragement to have fun and a sense of humor, whether you're a winner or not. It's playful and comforting at the same time, just like one of my all time favorite Mars candies, Peanut Butter M&M'S. I hope fans enjoy watching the ad as much as I enjoyed making it."- Scarlett Johansson
But, while M&M's rings of comfort may bring joy to some, not everyone can have one. So, M&M's is branching out a step further by partnering up with the clothing brand, Champion to release the limited-edition Champion Comfort Collection by M&M's, a two-piece hoodie and jogger set.
The jogger set is made of luxuriously soft fleece with colorful M&M's candles embroidered along the hood, chest, and leg, along with a pocket perfect for holding M&M's candies.
These jogger sets are available to win on M&M's website today through Sunday, February 11th.
The CMO Mars Wrigley North America stated,
""At Mars, there's nothing we love more than to inspire moments of everyday happiness. From our beloved M&M'S characters and legendary stars in our "Almost Champions" ad, to an iconically comfortable collaboration with Champion, we hope this campaign will provide comfort and delicious fun for everyone.""- Gabrielle Wesley
Check out the new full M&M's Super Bowl commercial now, or choose to be surprised and wait until the Super Bowl on Sunday, February 11th to check out the full-length ad featuring Scarlett Johansson, Dan Marino, Terrell Owens, and Bruce Smith.