11 Brands That Are Killing It on Social Media
By April Jones
Image via Facebook
1. Wendy’s
Where’s the beef? It’s on Twitter, happening between the Wendy’s account and some guy who calls himself Thuggy-D. Or at least it was until the guy shut down his Twitter account. See, Wendy’s has spent years bragging about how their beef is never frozen, a fact that they reminded everyone on Twitter of. But Thuggy-D tried to call them out and accused them of lying about the freshness of their hamburger squares.
It started when Wendy’s posted a tweet stating, “Our beef is way too cool to be frozen.” Thuggy-D wasn’t buying it and responded with, “Your beef is frozen and we all know it. Y’all know we laugh at your slogan ‘fresh, never frozen’, right? Like you’re really a joke.” Then, Wendy’s replied with an assertion that they have, in fact, been using fresh beef since they were founded in 1969. When Mr. D tried to point out the ridiculousness of carrying raw beef on hot trucks, Wendy’s politely reminded him that refrigerators exist. Apparently, Mr. D couldn’t deal with the public humiliation so he briefly deleted his Twitter account after the exchange went viral. It even made Anderson Cooper’s RidicuList.
Way to go, Wendy’s! Hats off to @arb and her co-workers @mattkecksucks and @MeredithUlmer from Wendy’s social media team.