How many people check social media during a football game to see reactions to the latest Kansas City Chiefs victory, the craziest Josh Allen plays, the phenomenal Saquon Barkley runs, or an exciting advance from the Baltimore Ravens' running game? When the Super Bowl airs, are you also engaging on social media to discuss the commercials and argue over whether they lived up to the hype or fell flat? Well, if you are expecting to be on your phone during the Super Bowl anyway, then Twix and the Ying Yang Twins have a collaboration that is perfect for you. Even better, they want you to be staring at your phone.
On Sunday, February 9th, audiences can participate in the first-ever Twix Second Screen Staredown for the opportunity to win two solid gold bars. The bars are worth $170,000. During every advertisement that occurs after the game officially begins, viewers can visit Twix's website and play by staring at their phones for the opportunity to enter. Do not look away from your phone, or the camera will know, and that could take away from your potential winning advantage. Besides, the longer you stare, the more entries you have. If you will be staring at your phone during commercial breaks anyway, you may as well try to win two gold bars out of it.
The Ying Yang Twins, a hip-hop duo known for songs such as "Salt Shaker," "Shake," and "Badd," have joined the campaign to play into the fun of the Twix sweepstakes. According to the official press release, the Ying Yang Twins stated,
"We always bring two times the fun to our fans, and that's why we've teamed up with TWIX to bring football fans double the experience during the Big Game. Giving fans two times the entertainment is what we're all about, so make sure to shoot your shot with the TWIX Second Staredown next Sunday and bring home that GOLD," - Ying Yang Twins.
The Super Bowl is already gaining traction on social media as fans of the Kansas City Chiefs and the Philadelphia Eagles excitedly wait for their rematch to 2023's Super Bowl. Still, it can not be denied that this Super Bowl is an opportunity for history to be made. If the Chiefs do walk away with a victory, that makes them the first team of the Super Bowl era to walk away with three back-to-back Championship wins, officially completing their year-long strive for the "three-peat." It was already impressive enough to be the first team to make it to five Super Bowls in six years. But if the Eagles walk away with the win, then the Eagles will have put a stop to the Chief's goal during the very last opportunity.
If you are interested in practicing before the Super Bowl, the TWIX Second Screen Staredown will be available for fans on Monday, February 3. Even if the football game itself is not your reason for tuning in, as thousands of people tune in to determine the evening's best commercial, there are still plenty of reasons to join in to watch to aim to win Twix's gold bars. So, this year, if you are not a Kansas City Chiefs or Philadelphia Eagles fan, be a Twix fan and tune in for the chance to win a prize worth $170,000. Even better, enjoy a delicious Twix bar while you join in on their sweepstakes. Also, you will not want to miss Kendrick Lamar's halftime show performance. The Superbowl will be airing Sunday, February 9 on FOX at 6:30 P.M. E.T.