Smarties shares Sweet Switch, its Halloween campaign for 2024

For most, Halloween is a time of joy and excitement at the prospect of getting as much candy as possible. For others, it's a cause of anxiety due to allergy issues which Smarties understands.

That's why I knew I had to cover the brand's Halloween campaign for 2024: Sweet Switch. The campaign is simple and it's all about allowing kids with allergies to get their treats as well. As someone who is allergic to tree nuts, I know how frustrating this can be.

Thankfully, parents are able to enter for a chance to win some sweet treats from Smarties to replace the candy their little ones can't eat. All you have to do is head to the website and from there, "...snap a picture of their child’s Halloween party or trick-or-treat stash for the chance to receive a sweet treat from Smarties." Then fill out the form at the link featured above and hope for Halloween's sake that you win.

Regardless if you're picked or not, each entry will receive a "$5 discount on a $25 purchase from Tuesday, October 1, 2024, through Saturday, November 30, 2024. Limit one use per customer." As you can see, Smarties is still making sure that everyone can enjoy their Halloween without fear or anxiety around allergies.

What will the Smarties Sweet Switch prize include?

If you're like me, you're probably wondering what you'll be getting as a winner. Thankfully, Smarties gave us a preview. The brand is picking out 100 winners so you have a pretty good chance with each prize pack including "receive a Sweet Switch box featuring one (1) 5oz Smarties® Peg Bag, two (2) Smarties® Lollies, two (2) Giant Smarties® Rolls, two (2) Mega Smarties® Rolls, two (2) Smarties® Candy Necklaces." You can find all of the info on this and the entire campaign on Smarties' website.

For those who are just looking to give out some candy this year, why not check out Smarties' amazing lineup for an allergy-free treat this year. Whether you're headed to the store or shopping on Smarties' online store, there are plenty of items to choose from. You could order some Smarties in a Pouch if you're looking to go with something a bit different. There are the Smarties Lollies and of course, the Classic Smarties.

No matter if you're shopping for trick-or-treaters, students, or just want some allergy-friendly treats this Halloween season, Smarties has your back.