Kamala is the Femininomenon America needs, according to her marketing team.

President Biden recently dropped out of the campaign for the 2024 presidential election. If that didn't break the internet enough, Biden also endorsed Kamala Harris to run as the Democratic nominee. Amidst this news, Harris's campaign team adopted an unexpected advertising strategy. Instead of paying for traditional commercials, they created meme posts on TikTok and X.

For instance, @KamalaHQ on X responded to mentions like one by Charli XCX, stating, "Kamala is brat." In reference to her own album, by the same name. In response, Kamala HQ on X made their profile banner the iconic brat green. This pandemonium got so expansive that it got to a point where that topic was specifically brought up as a topic on CNN. Its anchors discussing and trying to figure out " What is a brat?" Deciphering the edits and memes posted about Kamala after Charlie's tweet made her campaign blow up.

Kamala HQ also made and continues to make many TikTok posts following current trends, applying memes and jokes as their campaign strategy. While some might think this approach was a gamble, it proved to be a masterstroke. Amidst this strategy, Harris's campaign broke the record for the most money raised within two days of starting a campaign bid, amassing $81 million.

Harris's team's use of TikTok trends on multiple posts, with one of the most significant being a slideshow comparing her and Trump, stating, "What we need is a Femininomenon," suggesting she is a better choice, and using the iconic and popular song "Femininomenon" by the rising music sensation Chappell Roan. Not only were her political adversaries surprised by this innovative campaign strategy that appealed to the younger generation through comedy and memes, but the audience engaging with these TikToks was equally astonished.

This uproar resulted hundreds of comments on each post saying things like "No way this is actually the official account?" And "Kamala's marketing team needs a raise" and so on. Praising the creativity of Harris's marketing team. This "Femininomenon" is contributing to a rise in optimism among Gen Z voters, who otherwise felt hopeless about the current political landscape. The blend of humor and relatability has made politics more accessible and engaging for younger voters, fostering a renewed sense of involvement and hope for the future.

Furthermore, Harris's campaign has become a new inspiration for motivated feminists all over the internet. Nowadays with a constant flow of old white men, seeing a younger, female, colored candidate is a refreshing change of pace. Inspiring a little feeling of hope, that equal representation may be possible after all. Her strategy demonstrates the power of embracing contemporary cultural dynamics and using them to promote serious political discourse, thereby resonating deeply with a diverse audience.

Kamala Harris's unconventional campaign strategy has not only garnered significant financial support but also revitalized political engagement among younger voters and feminists online. By leveraging humor and cultural trends, her campaign has managed to stand out in a crowded political field, highlighting the evolving nature of political marketing in the digital age. This approach could very well redefine future political campaigns, setting a new standard for connecting with and inspiring the next generation of voters.