Dove Chocolate Supports Mothers Reentering The Workforce

With Mother's Day approaching on Sunday, May 12th, Dove Chocolate knows exactly how to celebrate. While handing over a chocolate treat may be a sweet way to commemorate the occasion, the company itself wants to show its support for working mothers beyond delivering them a delicious snack.

It is not uncommon for women to take time off from work to stay home with their newborn babies as they transform into school-age kids. In recognition of the 61% of women who make up the 12-month employment gap, Dove Chocolate has created the Mom Experience Translator.

According to the official press release, The Chief Marketing Officer of Mars Wrigley stated,

""DOVE has long been a brand that empowers and uplifts women. We're thrilled to inspire moments of everyday happiness this Mother's Day, by helping to provide additional support and highlight the incredible strength, power and excellence moms bring to the table in all aspects of life.""

- Gabrielle Wesley

While AI is a particularly controversial topic in many ways, Dove Chocolate has found a way to use it for good. This AI tool has been created for the purpose of helping moms break back into the workforce after returning from the period of time they had chosen to step away from their jobs to focus on their children.

Beginning on May 10th, ten mothers who use the Mom Experience Translator may win $1,000, which could be used to help cover expenses as they work toward their new career path. Wanting to prove themselves even more of an ally to working mothers, Dove Chocolate will donate $10,000 to charities that support women returning to the workforce.

This Mother's Day, let's not just celebrate mothers with joyful candy treats, but recognize their contributions as valued and significant members of the workforce.