Beyoncé drops Renaissance Act II album announcement in epic Verizon Super Bowl ad

Super Bowl 2024 wasn't just for the Chiefs; Patrick Mahomes became the MVP; it also went to the Grammy-winning artist Beyoncé. She gained her SB glory by starring in Verizon's epic commercial, attempting to break Verizon after breaking the internet, which Beyoncé has succeeded many times in her decades-long career. At the end, she announces some big news!

Now, she broke the commercial by announcing she's dropping new music, a continuation of her 2022 album, Renaissance Part I. Before we dive into that, let's take a look at Verizon's ad, which made the moment happen

In the commercial, Beyoncé referenced her 2016 hit, Lemonade, becoming a gamer and an avatar, then channeled one of 2023 biggest film hits, Barbie, becoming the first woman president of the US and, lastly, becoming the first woman in space to take off in her engineered rocket to inject the first performance in the galaxy. When all of these efforts failed to go viral and break Verizon, Beyoncé dropped the big news, ensuring it would break the mobile company.

Leave it to Beyoncé to take the most significant Game Day of the year to announce an upcoming album and smash it. If that's not core marketing ingenuity, then I don't know what is.

"Okay, they ready. Drop the new music," Beyoncé teases at the end. "I told you ya'll that the Renaissance ain't over."

Regarding her new album, Act II, or whatever the official title will be, fans have been given multiple clues that the album would have a more country flair, unlike Beyoncé's past albums, including ones from Destiny's Child days, which were purely pop and R&B. Additionally, the performer uploaded teasers on her Instagram, starting with her western ensemble at the 2024 Grammys. She then teased two new tracks off Act II, "16 Carriages" and "Texas Hold 'Em," channeling her Texan origins in the lyrics. Both songs can be streamed across many platforms, including Amazon, Apple, and Spotify.

When's Beyoncé's Act II going to be available?

Act II is scheduled to drop on March 29th, 2024.