Barbie's new campaign encourages girls to know there is no limit to what they can achieve

The sky is the limit. Except, what if Barbie decided that was still too low? Barbie's latest campaign has argued that the possibilities are endless and limitless as to what girls can achieve.

When parents, grandparents, aunts, or uncles are trying to figure out how to encourage children to reach for the stars, using a Barbie doll can be a key instrument to getting, especially young children, excited about the possibility of becoming anything they want, from an astronaut to a professional athlete and more.

According to the official press release, the Senior Vice President of Barbie and Global Head of Dolls, Mattel, stated,

""Barbie has always been more than just a doll. She represents infinite possibilities, a gift that countless parents and adults wish to give the kids in their lives. Our new brand campaign, "Give Limitless Possibilities" is a heartfelt testament to the dreams we hold for our loved ones. Through this campaign, we aim to highlight the power of igniting imagination, empathy, confidence and self-expression within the next generation, continuing Barbie's mission to inspire the limitless potential in young girls.""

- Krista Berger

Barbie made its point during Friday, August 30th's WNBA Barbie-themed game between the Chicago Sky and the Indiana Fever. The game itself featured a celebration of the campaign that encouraged fans to relish in the excitement of Barbie's desire to reach out to people across all walks of life to believe in the significance of how the Barbie doll can open the door to children everywhere to embrace excitement about their futures.

The WNBA, which was founded in 1996, is a source of empowerment for girls and young women, showing them that anything is possible and that they are more than capable of making their own place in the world.

The official press release also features words of encouragement from WNBA Legend and the Co-Founder of A Touch More, Sue Bird, who stated,

""This summer, women's sports have had a problem like never before across cultures, and the Barbie brand has been there every step, holding a megaphone to spotlight the limitless possibilities for girls and women in sports and beyond. I'm honored to once again partner with Barbie to help unveil their latest campaign, "Give Limitless Possibilities," to celebrate the imagination and creativity that the brand represents.""

- Sue Bird

Sports is one of the best places to inspire imagination, community, and aspirations for a championship win. Given Barbie's history of striving to the every woman, this new campaign capitalizes on recognizing that the opportunities for young girls are endless, and they are capable of achieving anything they set their minds to.

Barbie wants to step up and show young girls that any dream they want to reach is in their grasp. Barbie is encouraging girls to believe in themselves and each other with continuing a campaign and a line of dolls that portray women in professional successful ways.