Following in the footsteps of things such as the Regal Crown Club and other rewards programs, M&M's is introducing one of its own. The M&M's Fun Club gives fans the ability to earn points that give them the chance to buy their own clothing and merchandise, participate in exciting experiences, win giveaways, and more. But M&M's is not stopping there. In celebration of its latest endeavor, this April, M&M's is allowing one lucky fan to bring four of their friends along for an epic sleepover inside the M&M's Times Square store in New York City, where they will be surrounded by endless delicious M&M's candies.
The sleepover opportunity will include sleeping in M&M's-themed glamping tents, making your own beaded friendship bracelets, an after-hour shopping extravaganza in the M&M's Store, meeting the M&M's spokescandy, and playing classic board games and video games. Before you worry, yes, eating M&M's is also on the to-do list for the winner and their friends. How many times as a child did you dream about unlimited candy at a sleepover with your friends? Your parents always said no. Now, there is no excuse not to move forward with your dream night with friends.
Anyone who signs up for the M&M's Fun Club on M&M's website between Wednesday, February 26th, and Wednesday, March 19th, will be entered for the chance to win the sleepover. The more points you earn from free challenges on M&M's Fun Club, the bigger a chance you have to come out a winner. This will be a once-in-a-lifetime experience that no one will ever forget. This is an experience that any lover of M&M's candy would jump at the chance to experience.
M&M's is no longer just your favorite Halloween candy. It wants to be its own experience. The M&M's store in New York City has already proven M&M's' willingness to step up to be the candy experience that fans can not get with anything else. This opportunity to enjoy the M&M's Fun Club, or partake in the sleepover is a celebration of everything M&M's wants fans to feel whenever they eat their candy. They want fans to feel joy, excitement and love upon tasting an M&M's candy because that will always have people coming back for more. The M&M's Fun Club and sleepover experience knows this and wants to capitalize on the joy that candy can bring to fans and once-in-a-lifetime experiences for those who maybe never thought they could spend the entire night surrounded by candy. It is every child's dream to experience a real version of Willy Wonka's Chocolate Factory, and this version means that no one will get thrown out by singing Oompa Loompas.