Frosted Cinnamon Roll Pop-Tarts are back for an exciting new contest

Pop-Tarts Bowl. Image courtesy Kellanova
Pop-Tarts Bowl. Image courtesy Kellanova

Pop-Tarts are a signature breakfast and snack food. With so many different available flavors, consumers never get bored of the delightful snack. After all, what is there to be bored of when you can buy blueberry, chocolate chip, strawberry, cookies and cream, and much more from the same grocery store aisle? But Pop-Tarts will also be bringing back the fan-favorite flavor, Frosted Cinnamon Roll, just in time for the 2024 Pop-Tarts Bowl. Frosted Cinnamon Roll will be joined by Frosted Hot Fudge Sundae and Frosted Wild Berry as the new mascots of the event.

The Pop-Tarts Bowl will see the Iowa State Cyclones take on the Miami Hurricanes on Saturday, Dec. 28th, at 3:30 PM ET. The college football game will be broadcast on ABC for fans of Pop-Tarts and college football to enjoy. To make this event even more fun for fans, they can vote for which of the three Pop-Tart flavors the winning team will enjoy after the game. Any fans who vote for the flavor that the game's MVP ultimately chooses will win a piece of the edible mascot, along with enough Pop-Tarts to last a year.

Between the popularity of Pop-Tarts and the desire to bring more joy and viewers to college football, this campaign encourages fans to get involved and may even reach out to younger viewers. For longtime fans of Pop-Tarts, even if college football is not their priority, the return of delicious Frosted Cinnamon Roll Pop-Tarts may be enough to get them excited and involved, if for no reason other than to spread the love of Frosted Cinnamon Roll Pop-Tarts and encourage others to love the previously discontinued flavor.

The Pop-Tarts Bowl has a significant history, leading back to 1990 when it was called the Blockbuster Bowl. Tickets for the 2024 Pop-Tart Bowl range in price. Camping World Stadium even offers exciting activities for large groups. If your group does not want to be included on the field, a tailgate experience may be exciting to participate in.

Pop-Tarts fans attending the game can also look forward to concessions options, which are always one of the best parts of visiting a sports arena. The in-stadium options will include various Pop-Tarts-themed desserts that take their already exciting flavors and transform them into full dessert experiences, such as ice cream sundaes and cheesecake. With so many delightful options available for kids, teenagers, and adults to get their hands on, there is no reason that everyone can not have a great time at the game in Orlando, Florida. If you are not able to make it to the game in person, then sit back and relax on your couch at home with your favorite Pop-Tarts and enjoy the game.