Max to Stream Shazam 2, Marking Shift in Release Strategy

Max will stream Shazam 2 or Shazam: Fury of the Gods, announced at the Warner Bros Discovery event. Fans are waiting for the movie’s release, which will be available for streaming from May 23, marking a significant shift in its release strategy. With its inclusion of Max, viewers can enjoy the thrilling superhero adventure from the comfort of their own homes. This approach marks a new approach by the studio to maximize the value of each release platform and offer viewers greater flexibility in how they consume their favorite films.

Following its successful theatrical run, Shazam: Fury of the Gods will be available on the streaming service 68 days later, marking a significant shift from the previous day-and-date release strategy implemented by Warner Media.

The film’s impressive global earnings of $128M have generated optimism among industry insiders. Warner Bros Discovery CEO David Zaslav has believed that extended theatrical windows can benefit a movie’s financial success. With this new approach, the studio aims to maximize the value of each release platform while also providing audiences with the flexibility to watch their favorite films in whichever way they prefer.

Despite its lackluster performance at the box office, Shazam: Fury of the Gods remains a beloved franchise that could still find a place in the larger DC universe. Fans were disappointed learning that the sequel wouldn’t be an immediate part of the interconnected DC movie series. But there’s always a chance that Zachary Levi’s Shazam could make an appearance in other projects down the line.

Furthermore, just because Shazam 2 didn’t match the impressive $368M global gross of its past movie, that doesn’t mean it won’t find success in the ancillary market. Warner Bros Discovery CEO David Zaslav pointed to the large viewership numbers for Fantastic Beasts: The Secrets of Dumbledore on Max as proof that extended-release windows can be beneficial. It’s essential to trust the value of each platform and give viewers the option to consume content on their terms.