Cirque du Soleil goes blue, Blue Man Group joins the Cirque family

The colorful men who speak loudly without saying a word join the powerful circus arts powerhouse. Cirque du Soleil acquired Blue Man Group, which will expand the global entertainment enterprise.

Theatrical performances can be breathtaking, memorable and transformative. A Cirque du Soleil performance blends the grace and strength of circus performance with magnificent scenery and music. Blue Man Group appeals to the rock concert crowd while blending humor and pop culture. Announced recently, Cirque du Soleil acquired Blue Man Productions, the parent company of Blue Man Group.

LAS VEGAS, NV – MAY 14: Cast members from ‘Michael Jackson ONE by Cirque du Soleil’ perform during the 2017 Miss USA pageant at the Mandalay Bay Events Center on May 14, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

The business deal expands the audience reach of both brands. Both theatrical programs offer wide-reaching entertainment, but the target audiences vary. According to the company press release, “We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities.”

Blue Man Group brings a rock concert vibe to its performances. The powerful, rhythmic drumming is intertwined with humorous scenes. Audiences are encouraged to clap, dance and become part of the immersive experience.

During the Blue Man performances, the trio includes numerous pop culture references. From Captain Crunch to current technology, audience members can get back in touch with their inner child. Attending a Blue Man show is a celebration of the human connection.

Cirque du Soleil and its various shows redefined circus performance. The troupes and parent company are committed to artistic distinction and originality. Each show has a spirit following throughout it. From the moment the curtain rises, audiences are transported to unique lands and themes. Each breathtaking scene seamless transitions into the next more intriguing act.

This business deal presents an interesting expansion for the two performance companies. Blue Man has several in-residence locations, while Cirque offers more touring performances. Looking back, the deal could have an impact in Orlando.

Blue Man Group, photo provided by Carol Fox and Associates, PHOTO CREDIT Lindsey Best_BMA7848

Earlier this year, Cirque announced that the permanent show at Disney Springs, La Nouba, would close in 2017. No replacement Cirque show was announced. Blue Man has a theater at Universal Florida. With this business deal, the parent company could would have two productions at competing theme park resorts. While creating double revenue for the company, guests will want two unique experiences.

The announcement did not specify whether these two performances might collaborate on a show. The Blue Man music could work with the Cirque performances. But, the intimate Blue Man performances may not work with the Cirque grandeur. Still, the fanbase for each show may not overlap.

Blue Man has strong brand loyalty. Fans tend to go back time and time again to these shows. Cirque’s many shows offer variety with each tour. Still, the brands have a general appeal to a wide audience range.

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Overall, this business deal seems like a win for both the companies and their audiences. What will this collaboration bring? Hopefully more colorful, powerful, and memorable live theater.