DCEU’s in trouble for thinkThin’s Wonder Woman endorsement


DCEU has come under fire for a questionable product endorsement. The food company thinkThin has attached Wonder Woman to its product line, sending a confusing — and slightly offensive — message to women everywhere.

Mary Sue and Delish recently covered the partnership, a development that has shocked and upset Wonder Woman fans nationwide. Even though the thinkThin brand has made its name with his high-protein, gluten-free bars and drinks, the name alone next to that of Wonder Woman feels like it’s negating the body-positive movement altogether. This publicity move feels like a gaffe, and unearths that age-old issue that women have mitigating media messages and acceptance of their own image.

Ironically, when Gal Gadot was announced as DC’s new Diana Prince, she came under fire for being “too skinny.” As Mary Sue reported, she underwent a long process of changing her body and building muscle for the role.

Delish quoted Gadot on the subject of body criticism she received:

"They said that I was too skinny and my boobs were too small… They said my head was too big and my body was like a broomstick… I can take anything. It’s just empty talk. I can understand that part of what I’m doing means being exposed. And part of being exposed is being under fire."

Yeah, but that’s the problem. She can take it because she’s probably learned she must take it if she wants to pursue her desired career in the entertainment industry. Speaking from experience as an actress, it truly is what we sign up for. In any industry that requires some degree of public exposure, be it politics, press, or even teaching, women come under scrutiny for presentation all the time, inside and out — why does she look that way? She could /should look better; if only she did her makeup a little differently, wore different clothes, changed her diet.

And honestly, it’s not just coming from the opposite sex. Women oppress other women all the time with these judgments. Women oppress themselves like this. I’m guilty of doing both. We put so much pressure on ourselves to be a certain way, that when a company like DC seems to bolster this kind of thinking, it feels like a slap in the face.

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So in case you were wondering how I feel about this whole thinkThin business, it makes me mad! Why can’t we have more endorsements like the Wonder Woman Omaze campaign? Well, we’ll just have to see what happens with thinkThin; it’ll be hard for them to ignore the backlash on this one.