The new Wonder Woman trailer actually hit that target demographic


A new 60-second TV spot for Wonder Woman aired last night during Gotham, pretty much dispelling the rumor that the film’s marketing is “understated.”

Finally, we get to see our heroine in some real action. For months DCEU has been bread-crumbing their fans with minimal content, but now we have something new to watch. And it’s good! And substantial! And funny!

First, we get to see Wonder Woman once again in all her glory. Second, we get to see that our sweetheart Chris Pine gets to be his dry, quippy self, in nice contrast to Gal Gadot’s earnestness. Third, we get to see our girl rocking out! I just want to keep watching this trailer over and over. Unlike the first official trailer, it’s fun and raucous … and so funny, actually!

“Have you never met a man before? What about your father?” “I have no father, I was brought to life by Zeus.” Right off the bat she’s throwing the patriarchy back in her dude’s face. Of course she doesn’t have a dad, she’s too good for a dad! (Don’t get me wrong, I love my dad, I’m not too good for him.) That information coupled with the image of a commanding young Diana on horseback, galloping across a beautiful godly field — so far it all feels like a victory for the ladies in Hollywood. I know it’s too soon to tell, but this is a promising start.

For months, there has been a general lack of marketing for Wonder Woman, much to the chagrin of many fans. It started to look like Warner Bros. was trying to gloss over the female-led action flick. Only four days ago Vanity Fair expressed this same concern. But with this trailer, it seems like the tides are turning.

How appropriate, to release an official trailer featuring a fearless female lead on May Day, a day that many women’s and immigrants’ groups united around the globe to march and be heard. Albeit a small step, this film is a step in the right direction, historically and culturally.

Next: There’s Already Buzz About a Wonder Woman Sequel

Wonder Woman will hit theaters in exactly one month.