Fargo Trailer Features New Faces, Heavy Accents

We’ve seen many of them in previous trailers, but now Fargo formally invites us to meet the cast of season 3. Check out the latest promo.

Is there any show on TV with better marketing than Fargo? In adapting the Coen brothers’ 1996 neo-noir, Noah Hawley’s anthology series has displayed unexpected ingenuity – and that extends to its promotional material. Its trailers tend to eschew the usual plot summary in favor of jokes, each containing an image or anecdote that riffs on the show’s distinctive tone.

FX took its game to the next stage this year. By themselves, the trailers for season 3 are all gems; together, they practically comprise a miniature show of their own. They have everything: humor, suspense, even pathos. And they work on multiple levels, doubling as amusing diversions and sly metaphors.

The most recent trailer, dropped last night, takes a slightly more conventional route – emphasis on “slightly”. Watch it here:

Unwilling to divulge plot details, Fargo has chosen to spotlight its cast. Who wouldn’t, with that cast? Most of the people shown have appeared in other promos. There’s Carrie Coon as Gloria Bungle, Eden Valley Police chief and newly divorced mother. There’s Mary Elizabeth Winstead as the glamorous, scheming parolee Nikki Swango. There is Ewan McGregor as Emmit Stussy, Parking Lot King of Minnesota. And there’s Ewan McGregor as Ray Stussy, Emmit’s unkempt parole officer brother.

Making their debuts are Michael Stuhlbarg (as Emmit’s right-hand man, Sy Feltz) and David Thewlis (V.M. Vargas, a disreputable entrepreneur who allies with Emmit’s employers). Still yet to be seen are Jim Gaffigan, Scoot McNairy, and Shea Whigham, among others. That doesn’t necessarily mean their roles will be small, though; Fargo has never been a show to neglect its supporting players.

All in all, the trailer promises more of what we’ve come to cherish in Fargo: quirky characters, deadpan wit (“unfathomable pinheaddery” is an instant classic), bizarre violence, and, of course, plenty of exaggerated accents. Plus, Ewan McGregor will get to chomp on a cigar. We can’t say no to that.

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Fargo season 3 premieres April 19 at 10 p.m. EST on FX.