11 Brands That Are Killing It on Social Media

Image via Facebook

3. Oreo

Oreo caught everyone’s attention with a brilliantly well-timed tweet a few years ago. In 2013, a power outage interrupted Super Bowl XLVII for over 30 minutes. During that time, the creative team at Oreo managed to put together a simple ad that consisted of a solitary, dimly lit cookie with a caption that said, “You can still dunk in the dark.” It was a perfect example of real-time marketing and a great use of social media.

Within minutes, the ad had been retweeted 15,000 times and received 20,000 likes on Facebook. The Oreo social media accounts gained quite a following, and they’ve kept it going in the years since.

Aside from being funny and having great timing, Oreo also managed to stay relevant by connecting their posts to current events. In fact, one year before the famous Blackout Bowl tweet, Oreo created controversy with a gay pride-themed rainbow cookie image. It was one of several images included in their Daily Twist campaign. Every day, Oreo would post an image that was relevant to an event from that day. For example, an image posted on the day the Mars Rover landed showed tire marks over an Oreo filled with red creme. On the day that Shin Shin, a panda in the Tokyo zoo, gave birth, Oreo shared an image of a cookie that looked like … wait for it … a panda.