The Top 10 Funniest Commercials of 2016
By Buckie Wells
5. LG G5 “Built for Fun” Commercial ft. Jason Statham
"“The idea for this commercial came from a very simple thought: what if the world played more? We needed a visual way to tell that story, so we worked with Jason Statham, somebody who everybody knows and we imagined what his world of play would look like. And that’s what the spot is.” — Sam Bergen, Executive Creative Director at Energy BBDO"
Congratulations, LG, for making a commercial that is as fun as it is easy on the eyes. By setting out to create Jason Statham’s world of play, they created a commercial that includes loads of fire, bulls, and all the extras on set looking exactly like him. I don’t even care about the phone or what it can do. It is incredibly entertaining to watch each scene seamlessly cut to the next as Jason takes on role after non-gender-conforming role.
The first time I saw this commercial, it took me an embarrassing amount of seconds to realize that each person had Statham’s face. But it really didn’t set in until the cafe scene when Jason’s rugged face was on a woman’s body. Then, I started cracking up.
At first, I thought the commercial would’ve been better if Statham spoke, or said something ludicrous. (Think one of his lines in 2015’s Spy,) but the humor and magic of the commercial stem from Statham’s expressions.
Combine Statham’s brand of action with a surprisingly fun song in the background and you have a commercial with replayability that exceeds all expectations. Try to spot just one Jason that doesn’t look like the rest!
Next: 4. Double the weenies, double the fun