Betty Crocker and Wicked conjure up a delicious collaboration
Even though Wicked isn't being released until November 22nd, fans are already excited and Betty Crocker has exactly what you need.
Whether you consider yourself more like Glinda or Elphaba, you're bound to find something you enjoy in this new collaboration. Not only will there be new Wicked products from Betty Crocker but some items will be getting a dash of Wicked on them.
The thing that makes this collaboration so cool is that Betty Crocker is introducing a new one-of-a-kind product. These "mix-to-reveal" items are exactly as the name sounds. You mix it and it ends up revealing a color which is either pink or green for Glinda and Elphaba. The "mix-to-reveal" items come in a Cupcake Kit and Cookie Dough Pops with the Cupcake kit pictured above.
For those wanting some cupcakes, each kit comes with the cupcake mix, cupcake liners, whipped topping mix, and edible glitter. With a 50% chance of getting either color, these are not only going to be great to do in preparation for the film but they're also coming out just in time for Halloween. While pink isn't usually a Halloween color, Betty Crocker is making sure pink gets some love during the spooky season, too.
Betty Crocker lands Wicked on even more products.
The Cookie Dough Pops only got a mention, but they deserve some love, too. Made using vanilla cookie dough, each kit features everything you need to make your very own cookie dough pops at home. You get the mix, the wafers to dip them in, glitter, and the sticks. This is another great one to do for the Halloween season or if you have little ones who want to help you in the kitchen.
Aside from the two Wicked-themed products, Betty Crocker is adding special Wicked-themed boxes including some Wickedly Better Together recipe combinations. Considering that we still have another movie to look forward to, I feel like this collaboration is the start of something we're all bound to enjoy.
Moving onto the recipe combinations, these sound utterly decadent and delicious with the first being "Fantabulous Brookie," which is made using the "Betty Crocker Chocolate Chip Cookie Mix and the Delights Supreme Triple Chunk Brownie Mix." Brookies always taste so good so there is no way this isn't going to be tasty. Then there's the "Thrillifying Cupcake," which is made using the "Betty Crocker Super Moist Yellow Cake Mix" and the "Fudge Brownie Mix." I would have never thought of trying this so I give Betty Crocker kudos for that.
The last recipe combination is for "Outstandiful Cookie Pie." This one sounds like another utterly decadent pick which is made by: "mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting." If that isn't enough to make you feel a little wicked, I don't know what else will. Either way, this Wickedly fun collaboration with Betty Crocker is something I know loads of us are excited about.
Will you be grabbing any of these Wicked x Betty Crocker products? Be sure to let us know!