Barbie aims for older fans in Mattel's latest doll lineup
For the girls who feel like they outgrew dolls, Barbie has a lineup of dolls ready for your return to Barbieland. Mattel's latest collection, the Dream Besties, features four brand-new dolls that have unique personalities, careers, hobbies, and styles.
The four new additions to the Barbie roster include Barbie "Malibu" Roberts, Barbie "Brooklyn" Roberts, Teresa Rivera, and Renee Chao. Each of the four dolls comes with its own backstory that helps fans envision who this doll could be and how girls could be inspired by their stories.
Barbie "Malibu" Roberts has aspirations of being the CEO and founder of a makeup empire. Barbie "Brooklyn" Roberts wants to become the next successful choreographer. Teresa Rivera sees her future starting up her own video game company. Renee Chao hopes to be found hosting her own food and travel show.
The Senior Vice President of Barbie and Global Head of Dolls, Mattel, stated,
""Barbie Dream Besties is a new line designed to give fans a break-frame way to engage and play with their favorite Barbie characters in dynamic new world. At Barbie, our mission is to inspire and empower the next generation, and the Barbie Dream besties are a vibrant, trendy testament to that commitment. Developed specifically for older kids, Dream Besties encourages kids to embrace their individuality and share their unique talents with the world--from cooking to choreography to cosmetology and more.""
- Krista Berger
Allowing girls to be inspired by these dolls encourages them to follow their dreams in regard to whatever future they have for themselves, regardless of if they see their futures in business, dancing, technology, or cooking. Every career is up for grabs as something girls can aspire to be.
Various other Barbie dolls have highlighted different careers for the famous doll, such as being President, a doctor, a vet, an astronaut, a musician, an athlete, and more. This collection only continues to highlight the various dreams and careers women can achieve.
But, if dolls are not exciting anymore to older kids, then Barbie has other ways of reaching older kids too. There is a new YouTube series for older Barbie fans, as well as music videos.
The Dream Besties Barbie collection is now available for purchase on Mattel Shop, Walmart, Amazon, and Target. Do not hesitate to jump back into the world of Barbie, as Barbie is inviting older fans back into the fold with these new creations.