Travel Tuesday: John Wick is transformed into a wild roller coaster
John Wick jumps off the screen and into a new John Wick roller coaster.
For many people, John Wick is a favorite Keanu Reeves movie. While the action can make a few people squirm in their seats, the twists and turns keep people coming back for more. Now, the popular movie franchise has been transformed into a thrilling John Wick roller coaster.
Using movies for theme park attractions brings guests through the turnstiles. Fans are always looking for ways to bring their favorite characters off the screen and into the real world. From Harry Potter to Star Wars to Disney characters, those immersive theme park experiences bring people back time and again.
While U.S. based theme parks offer big thrills, Dubai is gaining ground. With large amounts of capital, the area has seen tremendous growth in theme park attractions. One notable theme park is Motiongate.
Motiongate is a Lionsgate endeavor in Dubai. While Disney and Universal are the biggest theme park companies, Lionsgate is looking to leverage its popular intellectual priorities into a successful attractions business. Motiongate looks to set the tone for future expansion beyond Dubai.
As reported in Variety, Motiongate released details about the upcoming John Wick roller coaster. Although there is not a specific opening date, the new roller coaster looks to blend an immersive experience with a thrilling ride.
While it is hard to tell from the drawing, it appears that the roller coaster is similar to Six Flags rides like the Joker. Although this ride is said to be 10 stories tall, the ride does not appear to have a steep drop or intense hang time.
The interesting aspect of this ride is that guests choose a path. Riders either help John Wick or hunt him. The ride experience will be different depending on the chosen path.
Given this scenario, people will want to ride the roller coaster multiple times to determine which side is superior. While not a perfect analogy, it is like riding the motorcycle and sidecar at Hagrid’s Motorbike adventure. Both are thrilling but different experiences.
Beyond the ride experience itself, the queue is said to be immersive. This scenario has become commonplace for most rides today. Guests want to feel as if they have stepped into the movie scene. Just winding through row after row is boring. Even with interactive apps, people want to build excitement until they step into that ride car.
Depending on the success of Motiongate, it could be possible for expansion into the U.S. Although the current economic climate has seen theme parks struggle and many new projects postponed, delayed, or even canceled.
Still, many people would be thrilled to see more movies come to life in the real world. From the Hunger Games to No You Can See Me to even the horror films like Saw, Lionsgate has many properties that would translate well to a U.S. theme park. The only question would be where could it be located.
For now, Motiongate holds those thrills. It will take a long plane ride and deep pockets to experience it. Maybe by the time the world seems a little more normal, it will be an option to visit it.
Would you want to ride a John Wick Roller coaster? What other movies would you like to see transformed into a thrill ride?