Kourtney Kardashian and Poosh may become KUWTK version of Gwyneth Paltrow’s Goop

Kourtney Kardashian, oldest sister of the Kardashian clan, has unveiled her new brand, Poosh, which feels like a KUWTK version of Gwyneth Paltrow’s Goop.

Keeping Up With The Kardashians star Kourtney Kardashian just stole the Kardashians-related headlines with the announcement of her lifestyle site, Poosh.

Turning to Instagram, she wore just a towel turban to share her promise for Poosh, reported E News. In the caption, Kardashian told her fans that her new brand will arrive “soon.”

A posing pro like all of the KUWTK stars, the mom of three positioned herself so that her cup of tea and her laptop acted as modesty bands to avoid any trouble with Instagram.

As for precisely what we know, an insider told the publication that it’s a lifestyle site. The photo offers clues in the products such as beauty items and essential oils.

The big question is how she could provide a KUWTK version of Gwyneth Paltrow’s Goop. In the past, Kardashian has teamed up with brands, including her sister Kylie Jenner’s beauty brand. She’s also known for her passion for clean beauty and organic food.

And the Poosh Instagram profile also offers some clues, with photos of beauty products and food-related items, such as a gorgeous teapot.

Although some fans think that she is emulating Jenner and Kim Kardashian with her own beauty brand, Page Six pointed out that Kardashian has filed two trademarks for Poosh, which hints that she has more than a beauty brand in mind.

The site also offers clues, promising articles on all types of topics, from exercise to health, from parenting to travel. The details that have been released include ones that sound like Goop, because Poosh also promises “a wide variety of consumer goods and services.”

However, Kourtney has visited Congress before to voice her support for clean beauty, urging cosmetic reform, which suggests she may put special emphasis on organic cosmetics.

What do you think that Kourtney Kardashian will unveil when she finally reveals her plans for “Poosh”? Will it be a full lifestyle site with a variety of brands, or will the KUWTK star focus on clean beauty products? Let us know what you think in the comments section.