Broadway had its best-ever Thanksgiving, with Harry Potter and the Cursed Child helping to lead the charge. This is a play that is showing no signs of slowing down.
Think what you will of the canon of Harry Potter and the Cursed Child, the play is certainly not showing signs of slowing down. In fact, it helped Broadway land its best-ever Thanksgiving in terms of ticket sales, while also landing its own new weekly high!
Thanksgiving often sees the ticket sales drop. Families want to spend time together and avoid the hustle and bustle of the cities. When they do head to New York, it’s to see things like the Macy’s Day Parade. But not this year! After a slump in 2017, ticket sales saw a boost this year and ended with an all-time high.
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This new high is despite Springsteen on Broadway not being on throughout the week. It’s a major show on Broadway, so the sales were expected to see a dip by the experts.
Harry Potter and the Cursed Child helped to lead the way, with its own highest weekly sales. According to Deadline, the play, which is set 19 years after the seventh book, saw an average price of $180 per ticket. All 12,976 seats were sold out, grossing more than $2.3m. This is up from $2.27m set in June, the previous record for weekly ticket sales for a play.
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By the way, this isn’t just a success for Harry Potter on its own. It sets the record for weekly ticket sales for a play in general. People want to see Harry’s life after Hogwarts and learn more about his son Albus Severus.
Other productions that helped the new Broadway record included Frozen, Mean Girls, To Kill a Mockingbird, and The Cher Show. The weekly sales saw an 18% increase from the previous week, with just 2% more seats sold, which means people were willing to pay more for their tickets. Thanksgiving sales in 2017 were 10% down from this year.
Have you seen Harry Potter and the Cursed Child yet? Are you waiting for it to reach another country first? Share your thoughts in the comments below.
Harry Potter and the Cursed Child continues at the Lyric Theater in New York.