Michael B. Jordan is making history with Coach as the new face of the brand

Michael B. Jordan is making history with the fashion brand Coach as the first ever male spokesperson for the company. And he was handpicked for the job.

In the 77 years that Coach has been a major fashion brand, there has never before been a male spokesperson for the company. And yet, now all of that has changed thanks to Michael B. Jordan.

According to Essence magazine, in a major first for the company and Jordan himself, the actor has been chosen as the global face of Coach’s menswear — and apparently, he was handpicked for the job by Stuart Vevers, the Creative Director of Coach.

Vevers explained his decision by saying that, “Michael is cool and authentic, and he really embodies the Coach guy.” Apparently, the last few years have allowed Stuart Vevers and Michael B. Jordan to get to know each other, so for the creative director, it just seemed natural to take that relationship and build off of it.

Fans of Jordan will get to see him take on the official role as the face of the brand in the spring of 2019. He will be taking in part in advertisements for the menswear collection, which includes fragrances, general accessories, and even ready-to-wear pieces. On top of that, he will also work with Coach on their philanthropic endeavors and even on special design projects.

Jordan also revealed his thoughts on his new partnership with Coach by saying that he is, “honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision.” But that’s not all, as it seems Jordan will also get to offer up some input on creative works as well. The actor shared that he’s, “looking forward to jumping into the creative process and exploring fashion through a different lens.”

Fans of Michael B Jordan will most likely not be surprised by this partnership between the actor and Coach. Over the years, he has proven to be a fan of the fashion brand, as he has been seen on red carpets and at other events wearing different Coach pieces.

And while we are excited for Michael B. Jordan, we are also all in for seeing more diversity when it comes to these iconic brands. Finally, getting a male spokesperson (and a black male spokesperson in particular), is a huge step forward for Coach.

We can’t wait to see what this partnership brings the world, especially with our overwhelming appreciation for Michael B. And considering how perfectly the actor seems to fit as the face of Coach, we think this is truly a perfect match.