Rihanna’s Savage X Fenty hourlong wait was well worth it for the fans

Rihanna’s Savage X Fenty lingerie line launched late at night, but her most loyal fans stayed up regardless to show some love to the new online shop.

Rihanna could dominate pretty much any industry that she wanted at this point, and her fans would always be there to support her tremendously. That’s why when her line of lingerie, Savage X Fenty, dropped overnight Thursday, fans (including yours truly) jumped at the chance to get a first look at the line.

Those who signed up for the email list and kept a watchful eye on Twitter were teased about the line days before the launch. And finally, when it was time, the response was so overwhelming that an online queue had to form to funnel visitors into the site.

Soon, anyone visiting the site got a greeting from a screen like this, and the wait time stretched up to an hour or longer.

Though it was definitely a stressful time for all of us, that didn’t deter anyone from waiting in line however long it took.

For those of us patient enough to make it to the front of the virtual line, it was well worth it. I played ANTI in the background to add to the mood of the online store, and that just kicked it up to a whole new level.

Overall, the site was dived into bras, undies, and lingerie — each set having their own distinct style. The pieces ranged from super sexy down to your everyday basics. There were cool colors, fun fabrics and lots of surprises in between.

There’s something special about Rihanna where if she puts her touch on something, it’s automatically golden. Her shoe line with Puma attracted a lot of attention. But her inclusive line of Fenty Beauty products at Sephora really got a lot of people (me included) in on the Fenty bandwagon.

A move like that is certainly what placed her on our radar for our Fandom 250. Could Rihanna and her fan’s support for one another with Savage X Fenty keep the fandom in the top 100 this year?

In all honesty, it’s like Rihanna is actually in touch with what people want and need. I know, it’s a shocking concept that some people in the fashion and beauty industry still haven’t seem to have grasped.

Savage X Fenty was no different. The line had an array of pieces to meet pretty much any lingerie need. With sizing, some pieces in the line went up to a size 3X. You could tell just by the models in the photos, who came in all shapes and sizes, that Rihanna really wanted this to be as inclusive as possible.

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It should go without saying that many items went out of stock quickly after the website launched. That shows how far Rihanna fans are willing to go to support the singer. Rihanna’s got her fans’ back, and the fans certainly have hers!