Why Taylor Swift’s Reputation is Not A Flop
By Kara Johnson
After only being out for four months, Taylor Swift’s sixth studio album reputation has garnered several titles and broken a ton of records, more than any artist could in a span of a few months.
Since the release of reputation, Swift has managed to stay at the top of her game, even with very little promotion. This major success for the album has proven that the songstress is here to stay and her career will continue to blossom. It’s been said countless times since the release that since Swift isn’t promoting, the album has a whole is a flop, which is simply not true. How do we know? Well, here are the facts:
Best Selling Album of 2017:
several artists who released something in 2017 knew they were going to get crushed when it came to a new Swift release. The album topped charts and became the best-selling album of the year, garnering more than 1.28 million copies sold in its first week and 2 million worldwide. A week prior to its release, preorders were over 40,000 units in the United States alone. According to Billboard, these sales were over twice the amount of Swift’s previous album 1989. The album sold roughly around 700,000 copies in its first day during release week and 1.05 million in only four days, making it become 2017’s best-selling album.
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Swift’ Fifth No.1
Reputation became Swift’s fifth No.1 on the Billboard 200 chart and became her fourth No.1 album to sell more than a million copies in the country in its first week. As a result, this makes Swift the only artist to have four albums sell more than a million copies within a week since Nielson Soundscan started in 1991. Swift managed to also beat out Adele’s 25, making reputation have the largest album opening since Adele’s release and has the 8th largest sales week of all time in the nation. Initially, the album sold more in a week than any other album on the chart combined.
Platinum Status:
Reputation became 3x platinum in less than a month. Yes, you read that right. It was the highest certified album of the year and is still selling like wildfire. But not only is reputation certified, so are many other songs from the album. Her lead single for the album “Look What You Made Me Do” is also certified 3x platinum, and “…Ready For It?” platinum. Another promotional single “Gorgeous” snagged a gold certifcation.
“Look What You Made Me Do”
It’s the song that started it all and the song that has garnered a string of records including the record for the most plays in a single day on Spotify. The music video also holds the record on both Vevo and YouTube with the most views in a 24-hour period, and became the fastest video to reach over 400 million views. The video, on average, was viewed 30,000 times per minute during its first 24-hours. As of today, the video has more than 7 million likes, making it the 18th most liked video on YouTube of all time.
So there you have it, reputation is definitely not a flop. We know there are many reasons why but we believe these gather the most evidence. After all, we’re still listening to the album on repeat and probably will be until the end of time.