Taylor Swift’s ‘Reputation’ Stadium Tour Predicted to be One of the Biggest of All Time

There are still five months to go until Taylor Swift’s reputation Stadium Tour kicks off and it’s already predicted to be one of the biggest tours of all time. 

According to Billboard, ticket sales could approach the half-billion dollar range with the slower and modern-day ticketing method. The slower method is predicting steadier sales with higher returns. This proves that Swift is on track to chart one of the highest grossing tours of all time. Despite what other media outlets are saying that the tour is flopping, it’s actually doing better than Swift’s previous tour in 2015. There are predictions that Swift could sell $450 million worth of tickets before the tour begins this summer.

Tickets haven’t sold out yet because a slow ticketing strategy is in place (also used by JayZ and Rolling Stones). The tickets are priced high so they can be readily available until the day the show starts. Early sellouts will be few with this ticketing method but it means that Swift will earn a larger revenue with each show. Marketers and those closest to Swift aren’t concerned and are confident that every ticket will sell out by the day of each show. In fact, Swift’s team has said that she sold $180 million worth of tickets in the first seven days of sales. Four out of those seven days was through the Verified Fan platform and three days of sales to the general public that began on December 13.

And if you aren’t able to buy tickets yet or she isn’t coming to your area, don’t worry. The singer/songwriter is expected to add 8 more shows to the North American leg of her tour for a total of 41 shows. Swift is aware of scalpers and bots, which is why she is wanting to go the more modern route. It’s a smart move, and her fans aren’t letting the prices scare them and the sales already prove that.

Needless to say, Swift knows what she’s doing and we have to be confident knowing that the Reputation Stadium Tour will be her biggest one yet and yes, it’ll be worth every penny. We’d like to sell the last ticket to her concert when she takes the stage each night,” David Marcus, executive VP and head of music at Ticketmaster states. “We’re not trying to sell all of her tickets in one minute; we’re trying to figure out how to sell tickets in a more modern way.”