After a banner week of breaking the internet with a baby announcement, Beyonce is now reportedly heading for the Grammy Awards.
Celebrity is the art of making your life a piece of performance art, and no one has been more talented at this over the last decade as Beyonce Knowles Carter. Her every single drop is a day-halting event, when her albums land, no one talks of anything else for a week.
So when she quite deliberately debuted a baby bump this week, it was a curious thing–Beyonce has no need to tell us if she’s expecting unless she’s good and ready–after all, this bump was of decent size already, but the news came as a shock to most everyone in the Bey-Hive, showing that if she’d wanted to keep it private all the way to her due date she probably could have. So why? Was she really just giving us all relief from endless headlines about POTUS 45?
No, as always it seems it was a strategic move. After all, the Sunday after the SuperBowl is a major day in the music world: the 2017 Grammys. And Lemonade has garnered no less than nine nominations, with the expectation that she’ll take at least some of them. She could have just not shown up, of course, but some might have read it as a snub.
Now of course, she’s guaranteed that if and when she does hit the red carpet, the debut of her “three hearts” baby bump will be the most anticipated event of the pre show. And moreover, it is almost guaranteed she will hit that red carpet, as Entertainment Tonight reported last evening in an exclusive, she’s scheduled to perform on stage as well. Her entourage was spotted rehearsing, with a camera crew in tow, suggesting that they were not spotted as much as they made sure were deliberately seen. But of course Grammy producers remained mum.
"ET caught up with the GRAMMYs’ executive producer, Ken Ehrlich, on Tuesday. When asked if Bey would join the all-star lineup of performers, he played coy, responding with a series of simple shrugs."
Next: Beyonce Releases the “I Have Three Hearts” Photo Album
The last segment of the extraordinarily long awards production that is the Grammys air next Sunday, Feb. 12, at 8 p.m. ET on CBS.