Frances Bean Cobain Stars in Marc Jacobs Campaign

Frances Bean Cobain, the offspring of Kurt and Courtney, is joining the fashion world.

Frances Bean Cobain, the only child of Kurt Cobain and Courtney Love, has just booked a seriously important modelling job: she’s the new face of Marc Jacobs Spring/Summer 2017 campaign.

Marc Jacobs announced the collaboration in an Instagram post, where he notes he first met the 24-year-old model when she was just a baby.

Frances Bean has dabbled in modelling before, appearing in a Harper’s Bazaar spread in 2008 and posing for a web series in 2011, but this will be her first major fashion campaign. Frances Bean has been working as an artist since she was 17, showing at galleries in LA and selling prints online.

Despite being a super-famous celebrity child, Marc Jacobs picked Frances Bean because she’s a normal looking girl and not a waif-thin model. In an interview with Vogue, Frances Bean said “I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”

This isn’t the first time Marc Jacobs has opted for a celebrity instead of a supermodel: in 2014, Miley Cyrus was the face of his Spring/Summer collection, actress Jessica Lange was the face of Marc Jacobs Beauty before handing the reigns over to Winona Ryder in 2016, and Frances Bean’s mom Courtney Love posed in the 2016 Fall/Winter campaign. She may be the spitting image of her dad Kurt, but Frances Bean is following in her mother’s footsteps it seems.

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The collaboration with Frances Bean is certainly a better look for Marc Jacobs than his runway show at New York Fashion Week, which came under fire for cultural appropriation after all-white models (including Kendall Jenner and Gigi Hadid) took to the runway wearing dreadlocks. Jacobs ultimately apologized on Instagram for “unintentionally” offending, and hopefully, he’s learned his lesson.