Emma Watson narrates Disney’s charity campaign in new PSA as ‘Belle’

Emma Watson lends her voice to a new Public Service Announcement for Disney’s book charity campaign, Magic of Storytelling.

A new trailer for the live-action adaptation of Disney’s Beauty and the Beast is proof that Emma Watson is perfect. She is playing the iconic role of the beautiful book-loving, Belle. And, it’s no surprise Disney chose the British ‘Harry Potter’ star to narrate an animated PSA. The short video promotes their charity campaign, Magic of Storytelling.

The campaign centers around First Book, a nonprofit that gives brand new books to teachers and organizations serving children from low-income families. This is the fifth year for the campaign and it will last from now until March 31.

"The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids, and bring books to under served communities across the country. Over the past 16 years, Disney has donated 57 million books to First Book."

This year Disney and ABC have partnered together and pledged to donate at least one million books to children across the United States.

Disney is encouraging everyone to get involved by buying and donating new books at any of their retail locations and attending a story time hour during Disney Reads Day on February 4.

Here are some of the ways you can make sure children get new books:

• One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window. (A list of eligible books and participating retailers are available at magicofstorytelling.com.)

• Share a Shelfie: Disney will also give one book for every “shelfie” — a selfie photo with a favorite book or in front of a bookshelf — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.

• Disney Story Central: Users of Disney’s digital reading platform can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.

• Magic of Storytelling Sweepstakes: Consumers can enter to win a library of 400 Disney books for their school and a personal library for their home in the Magic of Storytelling Sweepstakes. For every sweepstakes entry, Disney will donate one book to First Book.

To enter the sweepstakes and for more rules and information, visit www.magicofstorytelling.com

It’s clear that Disney is strongly committed to expanding the imagination of all children through the magic of a good story.

"“Storytelling and imagination are central to the entertainment we deliver to our viewers every day. We’re thrilled to celebrate our 16 year association with First Book through this campaign and excited to mobilize our multiple platforms to inspire kids and families to expand their imaginations and celebrate the importance of reading and storytelling.” says Kevin Brockman, Executive Vice President, Global Communications, Disney – ABC Television Group"

What’s more? For the first time ever, Disney will extend the Magic of Storytelling campaign to the educator community with focus on reaching schools and libraries. Educators will be provided with vital resources to lead in-class and in-home shared reading experiences. The resources will include lesson plans, reading activities and much more. Thanks Disney!

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Disney’s Beauty and the Beast will hit theaters March 17th!