16 Identity Crisis Driven Foods to Try or Avoid
By Kalistrya
Cappuccino Lay’s: NO.
The world may have collectively thrown up a little when it woke up to find what Lay’s had done. For the second round of its Do Us a Flavor contest in 2014, Lay’s decided to include Cappuccino flavored chips. Potato chips are not ever coffee. EVER.
Frenzied media coverage of the chips involving tastes tests and headlines letting us know that they did it so readers wouldn’t have to followed the announcement. Deadspin declared them “abominable.” Sandwich Monday stepped out of its bookended with bread comfort zone to let us know “There’s no caffeine in these, but they’ll still keep you up all night, what with the flavor nightmares.” It was a train wreck of flavor that nobody could pull their eyes away from. When Cappuccino lost the contest, the articles were expressions of joyful triumph over evil.
Was the Cappuccino flavored chip option just a publicity stunt? I’m not sure we’ll ever find out for certain, but we can definitely say that it worked if it was. The flurry of articles and videos were a publicity blizzard. The memory of those chips is seared into the brains of thousands, even those of us who never actually tasted them.
I think I speak for us all when I say how relieved I feel that this identity crisis is over. Lay’s hasn’t tried another truly horrifying chip in any of their American flavor contests since then.
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