Given the box office success of Barbie, the Broadway-adapted musical Mean Girls, based on the 2004 comedy screen written by Tina Fey, who also penned this new musical take helmed by a co-directing team, Samantha Jayne and Arturo Perez Jr, released on January 12th. Will this version of Mean Girls be the post-Barbie cinematic event?
Arrive at the local theater to find a small diverse crowd at the 12-noon showtime for the cinematic release of the Broadway musical adapted Mean Girls. While the twelve-afternoon crowd exits the theater with no shows of pink and it's clear that when a film is released in January versus when a movie is released in the summer months, what does this have to do with this musical take of Mean Girls?
It is all surprising that a January release for a movie is not a great way to bring the audience to the theater. This answers the question from earlier, will this movie musical of Mean Girls be the post-Barbie cinematic event?
Given the crowd turnout, there was less engagement inside the theater and the minimum promotion material towards the film from a local theater didn't help. It's fascinating that for twenty years since the release of the 2004 Mean Girls would still be embedded in pop culture with quotable lines from the film shared on social media to a 2018 Broadway musical, and the cinematic screen again.
The medium engagement was 70% percent female and 60% percent male filled seats of the Friday showing on January 12th but as far as if this movie musical of Mean Girls earned the top spot at the Box Office opening weekend? It's possible to compare to other already released films and new releases besides the Broadway-adapted cinematic musical Mean Girls. Ultimately, we'll have to see if the movie-musical benefits from the holiday weekend crowd.