Expected to air during the first quarter of the game between the Kansas City Chiefs and the San Francisco 49ers, the commercial will show fans what occurs when Chris Pratt recognizes a similarity between himself and Mr. P, the flavor icon for Pringles.
But, things really pick up when Chris Pratt is offered the role of a lifetime, starring as Mr. P himself.
The Guardians of the Galaxy star stated,
""Pringles has always been one of my favorite go-to snacks, especially the Salt & Vinegar flavor. When Pringles asked me to join them in bringing the story of seeing Mr. P to life, I was honored and immediately began growing out my strikingly-muscular mustache to get into character. Once the fans see the ad, they'll see Mr. P everywhere, just like I do.""- Chris Pratt
Pringles is basing its commercial off of fan comments that they see Mr. P.'s resemblence in people everywhere.
Kellanova's U.S Salty Snacks Vice Preident and General Manager said,
""In our first Big Game appearance as Kellanova, we're celebrating how our fans have oragnically been spotting and sharing Mr. P in the wild for years. 'Pringles' 'Mr. P' puts the spotlight on our beloved global snacking icon with the help of a Hollywood icon, Chris Pratt.""- Lyndsay Rogers
But, the Pringles fun does not end with the Super Bowl. Fans can get in on the exciting action on social media with the #ISeeMeP Contest for a chance to win up to $15K. If fans can share where they see Mr. P, in their everyday lives, anything from seeing him in the clouds on a walk, to your favorite house plant, those sightings can be shared as an image or video to Instagram or Tiktok using #ISeeMrP and #PringlesContest by 11:59pm ET on February 16th.
Your submissions will be judged on creativity, humor, resemblance to Mr. P, and relation to the Pringles brand.
So, start seeing Mr. P everywhere for a chance to win some extra cash, and don't forget to check out the new Pringles commercial featuring Chris Pratt during the Superbowl.