As the holidays are approaching, people are already breaking out their holiday sweaters as Christmas music prepares to blast on radio stations. Everyone is ready to begin their holidays a little early. Luckily for you, so is Barbie and Verizon.
If you have not had enough of the iconic Barbie Dolls, or you find yourself re-watching Barbie films, then this collaboration is for you. Various Barbie iterations, including "Malibu" and "Brooklyn," along with Ken and their other delightful friends, are coming together to star in Verizon 360's marketing movement, the Barbie StreamHouse, which will be powered by Verizon Home Internet.
According to the official press release, the Executive Vice President, Chief Marketing Officer, Verizon, stated,
""The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining, and first-of-its-kind. With Barbie, we found the perfect partner to turn "dreamy" into "streamy" through a campaign sure to captivate and delight families and fans everywhere. The Barbie StreamHouse brings to life the magic of Barbie and friends, powered by Verizon Home Internet and all the ways our customers live and play. We can't wait to host everyone and experience the world of Verizon and Barbie like never before.""Leslie Berland
To prove the reliability of Verizon's internet service, Barbie and her long time pals wander around the Barbie StreamHouse to show they can get internet access anywhere they choose to be within the home.
For fans who could not get enough of 2023's Barbie movie or who just love their dolls and accessories, there will also be a unique opportunity for you in celebration of the holiday season. If you love the look of the Barbie StreamHouse, then get ready to see it in person. The Barbie StreamHouse will become real pop-up location from Thursday, December 12th through Sunday, December 15th in Soho, just in time to enjoy some fun holiday magic. The StreamHouse can be found at 214 Lafayette Street in New York.
So, if you are not sure how to ring in the holiday season or are looking for a truly unique and once-in-a-lifetime opportunity, this could be the way to make your and your family's holiday season memorable.