Barbie introduces the Barbie Diwali doll collaboration

Barbie is still expanding. The latest installment in Barbie's strive for inclusivity and representation is the first-ever Barbie Diwali doll collaboration alongside fashion designer Anita Dongre. Anita Dongre is an esteemed Indian couturier who began her professional work in fashion design in 1995 with the House of Anita Dongre.

According to the official press release, Anita Dongre stated,

""In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture. My brand has always been driven by a mission to empower through fashion, and as the ultimate symbol of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn't be a more perfect alignment of our values.""

- Anita Dongre

The doll highlights the celebration of Indian culture by referencing Diwali, a famous festival also known as the Festival of Lights. Celebrated between October and November, Diwali's significance and festival offer celebration surrounding the importance and meaning behind the holiday. Diwali is mainly known to celebrate the victory of light over darkness.

According to the official press release, the Country Manager, Mattel India, stated,

""We are dedicated to reflecting the stories young girls see in the world around them through Barbie, and we couldn't be more honored to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission. Through the Barbie Diwali doll, Barbie is thrilled to showcase India's vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.""

- Lalit Agarwal

Mattel has been working toward being able to connect with people from all walks of life, and the Barbie Diwali doll is another example of that goal coming to fruition. This doll is an excellent representation of celebrating Diwali and could be a wonderful conversation starter for children who may be unfamiliar with the holiday but are interested in learning about it.

Representation in anything from dolls to television shows, movies, and books can help kids feel seen and acknowledged in the world as they try to understand their place or work toward the future of their dreams. Mattel recognizes the importance of that in their various dolls.

The Barbie Diwali doll can be purchased now on Mattel's website and major retailers. Prices may vary.