Disaster comedy Y2K reveals new trailer

Disney's live-action Snow White arrives next year, and the A24's upcoming dial-up, disaster comedyY2K stars Rachel Zegler, Jaeden Martell, Julian Dennison, The Kid Laroi, and Fred Durst. Directed and written by Kyle Mooney, it also features producers Jonah Hill, co-screenwriter Evan Winter, Matt Dines, Alison Goodwin, Chris Storer, and Cooper Wehde.

The trailer makes it clear that Y2K is not set in 2024 but on the last day of 1999 focusing on high schoolers who crash a New Year's Eve party only to find themselves fighting for their lives of the millennium.

The theatrical poster for the film hints clearly at the fact in the banner's tagline: "NEW YEAR'S EVE, 1999. THE LAST PARTY BEFORE..." in a retro video game font and neon emerald color green with an electrical plug-in cord to throw hints to Gen X, millennial, and possibly Gen Z audiences too.

From the trailer, Y2K follows a similar idea of 2007's Superbad best friend duo, Seth and Evan, so there is a lot of input and attention to detail in capturing December 31st, 1999 from the hair to clothes, and everything else.

It is likely millennial audiences will purchase a ticket to watch Gen Z actors like Zegler portray a high schooler of 1999. A snapshot of the trailer shows Zegler rocking the late-90s hairstyle with colorful butterfly clips.

The best chance for this millennium disaster comedy to succeed is to target the millennials who came of age during that time and maybe Gen Z will follow. Most Gen Z audiences may have an older millennial sibling, a relative who is three to five or 10 years older which will help with attendance.

Y2K opens for wide, theatrical release in early December, giving an excitement but marketable reason because the film is the perfect way to let audiences know that this is a holiday movie about New Year's Eve, so let's celebrate it early to remember the last night of the 90s.