It's in their name "BLACKPINK" - where they want to express the duality of their group by incorporating savage elements into black and then sweet elements into pink. Together - four iconic women come together as an unstoppable force of nature. Nothing pushing them back - they broke records, influenced trends, and became a global force of nature in fashion, music, and beyond.
From the force of their labor, BLACKPINK has achieved smashing results. They are the most subscribed music group on You-Tube - reaching one billion views on with "Ddu-Du-Ddu-Du." They hold multiple Guinness World Records for their music videos and achievement - including the most viewed music video on You-Tube in just 24 hours. They are the first K-POP girl group to make headlines at Coachella. Cultural and language barriers also never stopped them - becoming a global phenomenon and inspiring fans world-wide.
Each of them is a global ambassador for high-profile luxury brands - influencing fashion trends and sparking demand for their chosen items. Trendsetting the world on fire - their fashion choices influence styles and contribute to the growth of the luxury market. With their influence in fashion - luxury brands actively seek collaborations and endorsements from the group.
It does not end there - they are beyond just fashion and music. They have earned the title UN Climate Change Advocates - delivering powerful messages about climate change in 2020. Recognized for their global influence; organizations like Forbes featured BLACKPINK on Forbes 30 Under 30 Asia and Time's 2022 Entertainer of the Year. They made it their mission to spread K-POP and Korean Culture wherever they go - influencing international fans and fostering global connections.
Though, they have made quite the impact. They are another illustration for how a girl group is supposed to be. Together - they did it all on their own. The road was not always easy, but they did not let it stop them no matter what. The results of their efforts has made them known for putting the black and pink into the K-POP.