CBS All Access will officially change its name to Paramount+
By Lacy Baugher
In a move that is likely to further confuse users trying to choose between the myriad of streaming options available to them, CBS All Access is rebranding to Paramount+.
In the complex world of the streaming wars, it can be hard to keep track of where the content you want actually lives and what services you need to see it. It’s also led to a lot of confusing names for platforms that don’t always make sense – for example, does everyone know that HBO Max is the home to a lot more than just HBO properties and even produces several originals of its own? Maybe. But maybe not.
Well, unfortunately, things are about to get a little more confusing. CBS All Access – a straightforwardly named platform that’s mostly known for its multiple Star Trek shows and The Good Wife spinoff The Good Fight – will rebrand and become a service known as Paramount+.
In theory, this move is meant to expand the service’s catalog and help it compete with the likes of Netflix, Hulu, and HBO Max. But how many casual viewers of these programs know that Paramount and CBS are both owned by ViacomCBS? Your guess is as good as ours.
“The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ leading portfolio of broadcast, news, sports, and entertainment brands,” ViacomCBS said in a statement.
The switch will occur at some point in early 2021.
On the upside, however, this shift means a bunch of new original series headed our way, including:
- The Offer, a scripted series about the making of the film The Godfather
- Lioness, a drama about a young Marine recruited to befriend and spy on the daughter of a terrorist from Yellowstone’s Taylor Sherida
- Revivals of MTV’s Behind the Music and BET’s The Game
- The Real Criminal Minds, a true-crime documentary series that’s based on the CBS series Criminal Minds
The outstanding issue here, of course, is the price. At $5.99 a month currently with ads (and just $10 without ads), CBS All Access is actually a fairly affordable streaming option given the amount of new and archival content you have access to. But, as the service expands under the Paramount+ banner, will the price increase along with it? We’ll have to wait and see.
How do you feel about CBS All Access expanding and changing its name? Let us know in the comments.