Essentia Water launches Essentia Hydroboost with help from a famous face

If there's one thing none of us saw coming, it's the invention of WaterTok. The TikTok has gone further than we ever thought and Essentia Water is getting in on it.

The brand recently launched its new product which is Essentia Hydroboost. This is Essentia's first line of functional and flavored water. With this product, you don't have to be a WaterTok girl to still enjoy it.

The new Hydroboost line features three different flavors which are Lemon Lime, Peach Mango and Raspberry Pomegranate. Honestly, I'm super excited try the last one as that sounds like such a tasty and underrated flavor combo.

In addition, the collab with Tate McRae makes things even sweeter as fans can enter a giveaway being hosted by Essentia Water until April 26th. You can enter via the brand's website and you have a chance to meet Tate McRae, get two tickets to her concert and a year's supply of Hydroboost.

Tate McRae and Essentia Water is a match made in heaven.

Given that McRae recently released an album and she's about to start her tour, she'll need to make sure she's hydrated more than ever. Frankly, these two coudln't have picked a better time to collab but that's not the only thing Essentia Water has up its sleeve.

In addition to working with Tate McRae, the brand is rolling out a new campaign called "Hold My Hydroboost" in May 2024. They will be employing some of their other partners such as Jimmy Butler and Javon Walton. All in all, it seems like Essentia Water is going all in for Hydroboost which makes me even more excited to try it.

For those who are part of WaterTok or those wanting a cheap code, you can now purchase Essentia Hydroboost nationwide. You can grab one bottle for $1.99 that is 15.2 ounces or you can grab a 12-pack for $21.48. If you're someone who is just trying it out, I'd say go with your flavor of choice and then if you love it, splurge on the larger pack.

Frankly, I'm super excited for this new chapter for Essentia Water as they're really focusing on what consumers want and trying to make things even simpler. As someone who has watched some WaterTok videos, it does seem like it can be a lot of work but thankfully, Essentia Hydroboost takes the guess work out of it. All you have to do is find your flavor of choice, add it to your water cup and you're good to go. You'll feel hydrated (and boosted!) for the day.

What do you think of the new Essentia Hydroboost launch? Will you be entering the giveaway to meet Tate McRae? Let us know!