If you're a fan of all things Harry Potter, especially the delicious Butterbeer drink, you're in for a celebration that honors the butter toffee beverage!
The 2025 Butterbeer Season kicks off this month with a new line of sumptuous treats from popular brands and events happening across the globe. Fans will have the opportunity to sample goodies from Hershey's and SkinnyPop Popcorn or update their manicure and pedicure regimen with an exclusive nail polish shade from the cruelty-free beauty brand Orly Beauty.
Per a press release from Warner Bros. Discovery-the company behind Harry Potter and its franchising and obtained by FanSided, the piece documents what the 2025 Butterbeer Season will entail and what fans can expect from this section of the Harry Potter fandom:
"For Harry Potter fans, Butterbeer is more than just a drink—it's a symbol of joy, comfort, warmth, and togetherness. First introduced in Harry Potter and the Prisoner of Azkaban as the trio huddled in The Three Broomsticks, Butterbeer, with its butterscotch and shortbread notes, has become a global fan favorite. In honor of the wizarding beverage, Warner Bros. Discovery is proud to announce the return of Butterbeer Season – a special celebration dedicated to all things Butterbeer!"
See what's in store this Butterbeer season!
The 2025 Butterbeer Season is about to get sweeter with these treats from Hershey's, Goldfish, and more
Beginning in March, in most major retailers across the United States and the world, consumers will be able to get their wizardly hands on Butterbeer limited edition merchandise and edibles from their favorite brands. Hershey's, Pepperidge Farms, and Lionel Trains are just a few of the companies included in the promotions, as well as theme parks in Orlando and Japan offering fun events dedicated to Butterbeer.
In the same press release, the season will run from March until the last day of May. It'll be a near-three month event
"Butterbeer Season is an annual salute to the flavor, scent and look of all things Butterbeer. Between March 1st and May 31st, the Season offers fans new ways to enjoy the delicious delicacy with the launch of a host of tasty new treats, limited-edition products and activity taking place around the world. "
The treats
This year's Butterbeer celebration will have a multitude of snacks and treats for your tastebuds. Whether you prefer savory or sweet, there's something for everyone. Harry Potter fans will certainly want to try them all, or at least, try one.
Goldfish Butterbeer Flavored Grahams
First up, we have the Butterbeer-flavored graham crackers in the fun shapes of a barrel, the iconic Goldfish, and foaming steig. If you desire something crunchy to go with your Butterbeer, with the added perk of cuteness, then you cant go wrong with Goldfish.
The official description of the Goldfish Grahams is as follows:
"For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of US national retailers and available online — don’t miss your chance to try the wizarding world’s favorite drink, now in snack form! "
Butterbeer Hershey Kisses
Who doesn't love chocolate, especially Hershey Kisses? The exclusive Butterbeer flavored candies will have a foamy center and a butterscotch shell, enveloping the flavors. I love Hershey's chocolate, so I will definitely be adding these to my shopping cart on my next Target Run in March. The colorful-themed foils are an added bonus!
The official description:
"Cheers to the magic with HERSHEY’S Harry Potter Butterbeer KISSES! A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Perfect for candy dishes, fans can grab a bag to uncover limited-edition Harry Potter-themed foils."
Harry Potter Butterbeer Fudge Stripes Cookies
Keebler has been in the cookie business since the 1850s, and they upped their product game with the launch of the Harry Potter Fudge Stripes Cookies. Each descendant cookie will be drizzled with Butterbeer icing and imprinted with Harry Potter scenes. The cookies will be the perfect after-dinner dessert or as a side to your afternoon tea.
The official description:
"The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. "
SkinnyPop Butterbeer Popcorn
Another savory snack choice would be the popcorn from SkinnyPop. It's the perfect accompaniment for your Harry Potter movie binge night, parties, or just everyday snacking. Each kernel is harmonized with the Butterbeer flavors of butterscotch, caramel, and shortbread. Moreover, the popcorn is dairy, gluten, nut, and peanut-free so that everyone can enjoy it.
The official description:
"This sharing-size bag of Butterbeer Flavored Kettle Popcorn is enchantingly popped with a taste of butterscotch flavor and a hint of brown butter and caramel flavors. It has the same quality ingredients you expect from SkinnyPop, and enchanting flavors inspired by the world of Harry Potter. Plus, it’s free of gluten, dairy, peanuts, and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before its gone!"
Pocky
Pocky, a Japanese delicacy of cookie sticks and dippable cream, Butterbeer will be the newest addition to their lineup. This item will only be available in China and Glico Online.
The description:
"Limited Edition Harry Potter Butterbeer Flavor Pocky is about sharing happiness and bringing people together. "
The 2025 Butterbeer season merchandise
We're as excited about the merchandise as we are about the food, and if you're a collector, or just want to represent Harry Potter and his favorite brew in your wardrobe and glam, then these merch picks will fit the bill.
Lionel Trains
Train collectors and lovers will go "choo-choo" for this limited edition set of Lionel Trains. As part of the Butterbeer design, Butterbeer-scented plumes will be extracted from the tank car when the unit is filled.
The description:
"Expand your Harry Potter train collection with the new Butterbeer range featuring a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank."
Orly Nail Polish
Give your manicure a creamy update with Orly's Butterbeer Collection. The set is the ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth, and ORLY x Harry Potter Scented Quick Dry Nail Spray, which magically changes your nails into a heavenly and delicious fragrance.
The description:
"Transform your nail care routine with a range of products from ORLY infused with the iconic Butterbeer scent. "
Mini Mug Set
Pour a bottle of Butterbeer in this glass collector's mug. The item measures 3 1/2 inches tall and has the word "Butterbeer" embossed. The set also comes with a guide on the drink and a colorful coaster that would compliment any table. When you're finished guzzling down the beverage, you can display the mug on your shelf.
The glass set and trains will be available on HarryPotter.com beginning March 1st. Along with these treasures, Mexico's fashion retailer, Piagui, will launch a line of handbags featuring Butterbeer in June. They'll be a Mexico exclusive across their department stores.
For the writers out there, the Miniso Store in China will have a stationery Butterbeer collection filled with notebooks, stickers, and writing utensils. Home goods from the retailer include candles, keychains, cups, and Butterbeer-scented candles.
For the 2025 Butterbeer Season travelers
If the food and merchandise weren't enough magic for the fans, they'd have the option to visit Universal Parks in Hollywood and Orlando, offering fans new Butterbeer delights to celebrate the season. New York will celebrate the beer with new foods, merchandise, and themed admission to the Harry Potter Exhibit in Boston.
Suppose one can't make it to the park or the East Coast, but still want to be included in the fun. The Butterbeer Truck will be making stops across America and much like the parks, fans can enjoy a Butterbeer, or a photo op.
You can check out the USA events below for a more detailed experience.
USA
- Harry Potter New York is one of the most Insta-worthy spots to enjoy a Butterbeer, thanks to its gorgeous Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes, and a tasty new ice-cream topping.
- The popular Butterbeer Truck will be visiting multiple cities across the USA, bringing delicious joy to those lucky ones who discover it! Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops, and more. Check out @HarryPotter for information on when and where the truck will be making its stops.
- Beginning March 1st until 31st May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise and more!
- At Harry Potter: The Exhibition in Boston fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course a Butterbeer!
European fans will have the opportunity to engage in the season, such as eating the new treats at the Warner Bros. Studio Tour in London and at its attraction, Frog Café, milkshakes and cake will be served.
Check out what Europe has to offer for its Harry Potter fans below!
EUROPE
- Warner Bros. Studio Tour London – The Making of Harry Potter guests can try new goodies at the Butterbeer Bar, including Butterbeer filled doughnuts, a special Butterbeer cookie and the most iconic of British sweet treats – Butterbeer scones!
- Fans stopping by the Frog Café shouldn’t miss the Butterbeer sharing milkshake and the chance to get their hands on a slice of the Butterbeer giant cake – they won’t be around forever!
- Fans in the UK and Ireland also have the chance to enter a competition to win tickets for two to visit the Studio Tour London and enjoy a host of Butterbeer-themed treats – keep an eye on @wbtourlondon on Instagram to find out how to enter.
Across Asia, more treats, snacks, and experiences will be launching at the theme parks for the Butterbeer Season. There'll sure to be many more surprises that will be unveiled and memories to be made. If there's one thing that will bring people together, it's the Joy of Drink.
Continue to see what else Asis will have!
ASIA
- At Harry Potter Cafe in Japan, a special Butterbeer-themed menu will be available for the season to those hungry fans looking to celebrate.
- Harry Potter – Mahou Dokoro will bring in the season with a range of bespoke merchandise.
- In Singapore, Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package to include admission and a Butterbeer in a tankard for visitors with other surprises on site.
- From April 1st until May 31st, The Wizarding World of Harry Potter at Universal Beijing Resort will be celebrating Butterbeer Season with all-new in-land surprises!
- Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will be sharing more about their celebrations soon. Follow @wbtourtokyo to keep up with the latest news.
Harry Potter has touched people worldwide, and having all these fandom events and merchandise is an extension of togetherness and devotion. Along with the beer, Harry Potter taught the essence of friendships, standing up for yourself, and the curiosity to explore and try new things. It has become synonymous with pop culture and will continue to expand as new fans discover this magical series and the stories of the boy wizard Harry Potter.