PrettyLittleThing shares a fun study about weddings and Gen Z

Love is in the air and that’s especially true in October. The beloved brand: PrettyLittleThing knows a thing or two about weddings.

While most people wouldn’t think of the brand as a wedding shop, the website does feature an entire section dedicated to Bridal Wear and even, Wedding Guest Outfits. Of course, PLT is also great for picking out an outfit for your bachelorette party and honeymoon.

Aside from that, the brand did a recent study with 1,000 brides and brides-to-be to get a look at how weddings are happening now, what the trends are, and how things have changed within the past few years.

Of course, we can’t forget about COVID-19 as that has changed the wedding industry forever but let’s get into what PrettyLittleThing found.

PrettyLittleThing shares some insights into Gen Z and getting married.

Let’s start off with the first stat which is what day most brides prefer to get married. This one hasn’t changed as almost 60% are getting married on a Saturday and the most popular month to get married is October. Granted the number of wedding photos I’ve seen on my Facebook timeline and Instagram feed, makes sense. Surprisingly, almost 12% of brides are opting for a courthouse wedding to save money.

One thing everyone loves at a wedding is the dress and talking about it. 1 in 5 of the brides talked to would prefer a colorful wedding dress yet white and ivory dresses still reign supreme at almost 63%. As for bridesmaids’ dresses, the most popular color is blue which is a good color and usually works well with everyone’s skin tone.

As for traditional elements, almost all the brides PrettyLittleThing talked to are keeping most of the popular ones including the exchanging of rings, the first kiss as a married couple, and partners having the same last name. The biggest non-tradition is allowing guests to sit wherever they want which is something I’ve noticed at a lot of weddings.

Ultimately, it’s clear Gen Z is bucking tradition in more than one way but also still featuring some of the more traditional practices. Things are best summed up by a quote from Plus One Planning at the end of the study: “I am always telling couples to have FUN with their wedding planning – feel free to break out of the mold and do something non-traditional if it feels right.”

For some brides, it’s nice to hear that and be reassured that they’re doing the right thing for them and that’s all that matters. I’d like to thank PrettyLittleThing for sharing this data with me as it was eye-opening. If you’re planning a wedding, I’d love to know what you think of this study and what non-traditional elements you’re embracing!