If you are on TikTok or Instagram this summer, chances are you have heard the viral summer hit Lil Boo Thing by Paul Russell. The soundbite has currently been used in over 340k Instagram reels and over 54k TikToks. That number only includes posts that utilize the original audio. There are many variations of the audio across several short-form video platforms.
Despite being unreleased, it did not slow down the popularity of the catchy tune, as general users, influencers, and celebrities alike all danced along or capitalized by showcasing a product or skill while the trending audio played over short-form videos.
Who is Paul Russell?
Russell is an American singer and songwriter, he has been posting music on Spotify since 2018, with the summer success of his unreleased song Lil Boo Thang, Russell now generates roughly two million monthly listeners on the platform and he has an impressive social media following, with of nearly 670k across Instagram, TikTok, and YouTube.
About the song Lil Boo Thang
This song blew up on social media and was a very unique situation because, despite the popularity, there was a lot of red tape to cross in order for the song to ultimately release. Because the track sampled a song from the late 70s called Best of My Love by The Emotions.
If you wanna be part of the single-release party tickets are still available here. The event will take place at Winston House in Los Angeles, California, on Thursday, August 17, at 7:00 PST.
Whether you will be at the party in LA, or having your own listening party at home with your own Lil Boo Thang, it is certain there has been great anticipation for this song to drop, and fans are past ready to have it blasting from smartphones, smart assistants, and radios everywhere.