Showtime’s hit thriller series Yellowjackets is making an appearance at this year’s SXSW festival in the form of an immersive camping experience.
Fans of Yellowjackets, rejoice! In anticipation of the show’s season 2 premiere next month, Showtime is bringing a one-of-a-kind Yellowjackets pop-up experience to this year’s SXSW festival. The interactive pop-up, “Camp Yellowjackets,” will debut during the festival’s opening weekend with a private event on March 10 and will be open to the public on March 11 and 12 from 11 A.M. to 6 P.M.
Fans can look forward to a replica of an abandoned 1990s-era summer camp designed to immerse them in the eerie world that the show’s characters find themselves in upon crash-landing in the Canadian wilderness. According to Variety, features of the pop-up will include specialty cocktails, BBQ, and axe throwing.
“It’s been our passion and our privilege to open up the world of this amazing series to viewers everywhere, and we can’t wait for ‘Campers’ to immerse themselves in clues of what really happened out there,” said Puja Vohra, executive VP of marketing at Showtime Networks. Vohra described the experience as “excitingly unsettling,” which seems to perfectly capture the tone of the thriller-horror series that first premiered in November 2021.
Yellowjackets follow a girls’ soccer team from New Jersey whose plane to nationals crashes in the middle of nowhere. With limited resources, devastating losses, and no one to rely on but each other, all hell quickly breaks loose as the survivors uncover each other’s secrets and learn that outside threats may not be the only ones they have to fear.
The series quickly gained traction and critical acclaim upon its debut. To date, it is the second most-streamed series in Showtime’s history, behind only Dexter: New Blood, which had the added benefit of being a spinoff of the wildly popular Dexter series. Throughout the 10-episode run of its first season, Yellowjackets’ viewership quadrupled, averaging more than 5 million weekly viewers.
The hit series has already been renewed for a third season ahead of its season 2 premiere scheduled to drop on Showtime on March 26 at 9 P.M. EST.