Urban Decay’s new Eternals makeup collection can help you unlock your inner superhero
By Elaine Selna
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Fans of the Marvel Cinematic Universe are starting to get excited for the November 5 release of Eternals. To celebrate this highly anticipated film, makeup brand Urban Decay has teamed up with Marvel Studios to create a collaboration that’s out of this world.
The Urban Decay x Marvel Studios Eternals limited-edition makeup collection is the ultimate collector’s item for MCU fans and makeup enthusiasts alike. The beauty brand has even created specific looks based on characters in the movie like Thena (played by Angelina Jolie), Sersei (Gemma Chan), and Makkari (Lauren Ridloff).
The largest piece in the collection is the eyeshadow palette, which retails for $65 and features 15 vibrant colors. Many of the shades are named after specific powers held by the Eternals, such as the deep brick “sonic boom” pigment, which is inspired by Makkari’s red armor and super-speed abilities. You can pair the eyeshadows with the collection’s Eternals 24/7 Glide-On eye pencils, which retail for $22 each and are available in the cosmic colors of purple, gold, blue, and black (as a bonus, these eyeliners are also vegan-friendly).
Beyond eye makeup, there are several other great beauty products to check out. For instance, the easy-to-apply Eternals Lip Eclipse lipstick could be a great investment if you prefer lipsticks that glide on smooth and feel extra-creamy. Available in copper, red, and glittery purple, and nude, each tube retails for $22. Those looking to emulate the brilliance of Thena’s silver armor can try these semi-sheer Afterglow highlighters in shimmery gold or bronze for $26 each. If you can’t leave anything out, you can grab the Eternals’ Vault for $295. It includes the eyeshadow palette and all the shades of eye pencils, lipsticks, highlighters, plus two Heavy Metal glitter gels, which usually retail for $22 each. By grabbing the Vault, you’ll save $42, compared to what you’d spend to buy each item individually.
Make sure to head on over to Urban Decay to see everything available in the Eternals collection, and check out the movie, which arrives in theaters on November 5.