Upworthy writer helps raise money for detained immigrant children with ‘I really do care’ site

Following Melania Trump’s ‘I don’t care’ jacket controversy, we’re reminded there is good in the world thanks to several ‘I really do care’ campaigns.

Melania Trump, often in the shadow of her presidential husband and his policies, took center stage this week when she donned a Zara jacket with the words “I really don’t care do u?” Tone-deaf is one of many words we could use to describe this choice, as the first lady was visiting children separated from their families per the President’s “zero tolerance” immigration policy.

While her spokesperson claims there was “no hidden message,” her husband says the jacket was an attack on “Fake News Media.” Whatever the reason is, Upworthy writer Parker Molloy has taken the uproar from Melania’s poor choice of fashion and symbolism to raise money for detained immigrant families.

Molloy’s now viral tweet reads, “Since Melania Trump’s jacket said ‘I really don’t care’… I set up ireallydocare.com. Click the link and it’ll take you to a site where you can donate to 14 awesome groups helping immigrants all at once. Feel free to RT if that’s your jam.”

In a post for Upworthy, Molloy wrote that when she first saw Melania’s jacket on the news, her “initial reaction to the message on Melania’s jacket was to retreat into a shell of cynicism and apathy.”

Molloy decided to then take action, buying the domain name for IReallyDoCare.com. When you click the link, you’re directed to an ActBlue page created by Amanda Litman, the co-founder and Executive Director of Run for Something. There, you can easily donate to organizations that do everything from providing legal and social services to detained immigrants to supporting media platforms that tell stories from the border to groups protecting unaccompanied immigrant children.

Molloy’s tweet with the notable URL has been shared tens of thousands of times. The ActBlue site has raised up to $2.8 million.

Along with donating to Molloy and Litman’s page, you can buy a “I Really Do Care. Don’t U?” shirt from Upworthy’s sister company, clothing brand PSA Supply Co. Funds raised go to United We Dream, an immigrant youth-led group that advocates for immigrant justice. Several other brands and artists have created their own attire in reaction to Melania’s jacket, with proceeds going towards pro-immigration efforts.

Molloy says that “I Really Do Care” is not just a slogan. It is “a promise to ourselves and to others.” In her post, she wrote:

"It’s a direct rebuke of the most dangerous thing any of us will face during the Trump administration: apathy. We need to embrace empathy, to care about something beyond ourselves. Vulnerable populations — such as undocumented immigrants, but also people of color, women, LGBTQ people, and more — are going to rely heavily on the rest of us to help weather this storm.‘I really do care’ is a way to let them know that we’re all in this together and that we’ll have each other’s backs as we weather this storm."

We second that.

Related Story: Executive order ends family separations at the border, kind of

You can go to IReallyDoCare.com now to donate to groups working to protect children separated from their families by ICE.