To promote Jurassic World: Fallen Kingdom, the movie teamed up with Kellogg to create some interesting collectibles that only a die-hard fan could love.
Gone are the days where you can open up a box of cereal, and out comes a neat little prize splashing in the middle of your bowl. Cereal makers have to step their game up, and Kellogg is trying its hardest to do that by partnering up with Jurassic World to do that.
The food company announced it’ll be releasing limited edition Jurassic World: Fallen Kingdom boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies. Aside from the dino theme, the big draw of the boxes (if you consider it a draw) is that they’ll come with 7-inch screens embedded in the boxes to watch behind the scenes footage from the movie.
If you’re thinking that sounds pretty snazzy and you wouldn’t mind getting your hands on one of these bad boys at your local grocery store, think again. Since this isn’t your typical $3 cereal box with a prize, you’ll have to buy them online. And the price is an astounding $24.99.
For that price, you might be able to see three viewing of Jurassic World: Fallen Kingdom, or you could treat you and two friends to one showing of Jurassic World: Fallen Kingdom. Or, of course, you could buy the Kellogg boxes and maybe see some short bonus features that’ll likely be on the Blu-ray release anyway.
Limited-edition Kellogg’s Frosted Flakes box contains exclusive, behind-the-scenes footage from Jurassic World: Fallen Kingdom. (PRNewsfoto/Kellogg’s) Keebler® Fudge Stripes limited-edition box features explosive content from Jurassic World: Fallen Kingdom days before the film’s release. (PRNewsfoto/Kellogg’s)
Maybe this is Kellogg’s attempt at getting millennials to run back to eating cereal. In 2016, The New York Times reported on the slow death cereals supposedly caused by millennials. So any stint and stunt is worth trying to save the industry.
This kind of thing might get casual breakfast eaters to hop on board, but it might get some serious fans of the Jurassic Park series to grab a few boxes. So if dinosaur figures and novelty T-shirts are a little too bland for you as Jurassic Park fan, these collectible boxes might just be for you.
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There are only 200 boxes being produced, so anyone who does want one will likely have to buy one soon, seeing as the cookies and the cereal are available on Amazon starting Monday.