For the entire month of March, a woman will be gracing the Brawny packaging as a salute to strong women everywhere!
What better way to usher in ‘Women’s History Month’ than by featuring a woman on the Brawny paper towel packaging. The “Brawny Man” is happily stepping aside to let women have the spotlight for the entire month.
The new packaging features a woman wearing the traditional red and black flannel shirt. The limited edition, eight roll packages will be available in Walmart stores across the country. Unfortunately, you won’t be able to purchase them online.
The new packaging is all of part of the #StrengthHasNoGender campaign which is celebrating its second year. The idea was started by Georgia-Pacific, the parent company of Brawny. And, the initiative’s purpose is to celebrate women in STEM fields (Science, Technology, Engineering, and Math).
Additionally, the company is donating $75,000 to Girls Inc. One of their programs is Operation SMART, which helps promote and develops girls’ interest and skills in the STEM fields of work.
"“Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face,” Laura Knebusch, Vice President Marketing Activation at Georgia-Pacific, told RealSimple.com"
Even better is the company’s collection of videos being released to honor the groundbreaking accomplishments of some very famous women like Harriet Tubman, Serena Williams and Amelia Earhart.
Brawny.com is also featuring videos on the stories of four women working in STEM fields who have broken barriers and inspired others: Vernice Armour, Dr. Anna Kornbrot, Patty Lopez, Ph.D., and Brittany Wenger.
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So, is there a woman not mentioned here that has inspired your life in remarkable ways? For me that woman is my grandmother who I never had a chance to meet. Her strength as a black woman and mother to ten children (whom she raised alone after my grandfather’s death) during the civil rights era is a constant inspiration to me. Let us know who inspires you in the comment section below!