Most of the people who saw Fantastic Beasts and Where to Find Them were over the age of 35. Is the Harry Potter audience aging?
Fantastic Beasts and Where to Find Them hit theaters this past weekend. The movie cleaned up, earning a hefty $75 million in the United States. According to Box Office Mojo, it also earned $143.3 million, where it opened to wizarding world records in markets like South Korea, Russia, Brazil, France, and more. In any case, it’s already made back its $180 million budget, and it still has several weeks in theaters to go. The upshot of that: Fantastic Beasts 2 is in no danger of being cancelled.
However, Box Office Mojo brings us an interesting wrinkle. The site reported on the age demographics for the movie, which broke down like this:
- Under the age of 18: 18%
- Ages 18-35: 27%
- Over the age of 35: 55%
Technically, BOM only reported the first and the last statistic, but we can figure out the other one using the power of math.EMMA WATSON as Hermione Granger in Warner Bros. Pictures’ fantasy adventure Harry Potter and the Half-Blood Prince.
That breakdown is interesting. The Harry Potter books, however dark they got in the later going, were always aimed at children and young adults. Fantastic Beasts is rated PG-13, but is still a family affair. And yet the bulk of the audience was older. Are these fans who read the Harry Potter books when they were younger and are now coming back to relive the magic?
Of course, the movie has only been out for a weekend. It has time to find younger fans, but we wonder if grown-up Harry Potter die-hards are the ones who will be driving the audience for this series. Might they inspire Warner Bros. to take it in a darker direction? We’ll see.