Harry Potter and the Cursed Child took audiences by storm so it was no surprise when they announced plans to play it in New York City.
Harry Potter and the Cursed Child has racked up about $40 million in advanced ticket sales for their London production. It is slated to come to New York City for the 2018 season, but many think it’s going to end up on Broadway quicker than that.
And this time, the producers of the show have the upper hand. Most of the time when a show tries to make it to Broadway, they play the waiting game. With the ‘Harry Potter Play’, the opposite case is true.
All three of the major theater owners are vying for the show, counting on some of their shows to close in order to accommodate taking on Harry Potter and the Cursed Child. The Shuberts, the Nederlanders and Jujamcyn are all hoping to give it a home.
Each have shows that they are hoping close in time to get that Harry Potter magic. Some of them (I’m looking at you Shuberts) are hoping that shows that haven’t even opened yet are closed in time to take on Potter.
Whether or not it is a smart marketing technique or terrible idea on their part doesn’t seem to matter. They just want to get the one that gets the equivalent of a Hogwarts acceptance letter. It would mean big profits with all the money that a Harry Potter play has to offer. Especially since they’re saying it would have a run of a minimum of 10 years.
Whether or not we see the show any earlier is still up in the air but at least we know that it will have a home. That is, if these theater owners don’t have a full on war trying to take claim of the hottest ticket since Hamilton.